Submitted by Bob Larrivee, Director/Industry Advisor
The term itself implies one must
have thought before one can become a “Thought Leader” and since we all have
thoughts, we must now explore the term in whole. In researching the term, I
found reference that the term thought leader was first used in the mid-1990s by
Joel Kurtzman, Editor-in-Chief of Strategy and Business magazine which was a
Booz, Allen, Hamilton publication. Kurtzman used this term to designate or
differentiate those who he interviewed who had business ideas he felt were
worthy of attention and subjects of interest for his readers. Since then, the
term has been used to describe individuals or organizations that have been able
to enhance current practices with new or innovative changes.
Taking this into consideration, we can
now look at our organizations and ourselves to assess at a high level, do our
ideas merit attention this type of attention? Do they have business value such
that it would or could have a positive impact on our business and perhaps the
business of others? For example, if you consider the basic elements of Enterprise
2.0 where shared information and knowledge exchange might be the focus, how
would or could you modify the way an organization collaborates internally and
perhaps externally to develop new products, services, revenue streams or
improve operating efficiencies? The use of wikis for sharing ideas and blogs as
a means to communicate along with shared workspaces that offer document control
features. The point is to take a step back, look at the variables available to
you, then explore the options.
In my view, we are all thought leaders
to a certain degree. What differentiates us is recognition as one who is able
to provide value. It is one thing to say we can do this better and another to
say here are some options to make it better. Look at your environment and think
about where there is room for improvement and how to make those improvements.
Develop suggestions on steps to explore and the potential benefit each would deliver.
If you run into an area where your expertise is limited, seek the advice of
others or get additional training in those areas and increase your knowledge
level. We all have thoughts and ideas. As a simple exercise, think about how
and where you could leverage wikis and blogs for the benefit of the
organization. Start in your own department and develop a plan on how it would
work and the benefit it would bring. I also encourage you to look at something
being presented and try to think of it in a different perspective. If the
company is spending money on a document management solution for control and
risk management, how will it also benefit the business from an efficiency and
perhaps revenue generating perspective? Who knows, you could be seen as the
newest Thought Leader in your company or industry.
What say you? What are your thoughts on
this topic and how are you managing your emails?
Email: Bob Larrivee – AIIM blarrivee@aiim.org
Follow me on twitter –
BobLarrivee
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