A few months ago I posted a blog titled “To Tweet or not to Tweet, that is the question” and presented the idea that we should determine how and if it is used for business. The response from you was fantastic and I thank you. Today, I am presenting another perspective in this subject and including the other social media outlets as well, if you or your employees Tweet or use other social media outlets like Facebook, LinkedIn or more, should you have a policy in place that discusses capturing that information and storing it in your corporate repositories?
I know, you are thinking that I have gone too far with this governance thing, but have I really? The reason I am writing this blog is due to an article I read that triggered these thoughts. The article was in the Austin 10 written by Tony R. Bertolino, managing partner at Bertolino LLP titled MySpace, Facebook, GPS and other eDiscovery: Coming Soon to a Texas Divorce Proceeding Near You. The premise of the article is that content posted in these areas could be found and used against you. Taking this to the next level it made me think, is Twitter now included in this mix? In my view, I think it is and as a result we need to establish policy in the same way we do other content.
I think all of these tools are fantastic and a great way to communicate with friends, family, colleagues, clients and prospects. I think that they provide value, each in their own way. The challenge we face is one of what is being said and does it have business value? Imagine being asked in court “Pardon me sir, is this your Tweet?” in relation to some court action against you or your company?” I am not saying we should be paranoid about these technologies and services, but I am saying we need to be aware and take ownership of our corporate responsibility to preserve content that has a value. I am saying that we should use these tools and minimize our risks by putting some form of governance and guidance in place that describes proper use for business purposes the same as we would for telephone, email and any other communications tool.
What say you? How do you collaborate? Do you have a story to tell? I want to hear from you and learn what you and your organization are doing.
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Bob Larrivee – AIIM
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