Enterprise 2.0: Are you ready?
For the last several years, more and more people have started to talk about Enterprise 2.0 and look at these tools as a viable alternative. Although our own research has shown that understanding and lack of viable case studies has hindered progress, the technology has not stood still.
Today, many of the features and functionalities that we know and end-users have come to expect from their external and web-based applications have moved into the extended enterprise. Social Networks, Blogs and Wikis are both accepted and used in large and small organizations to improve information sharing, collaboration and communication. The technology strategy is probably to easiest to deal with and often gives the least amount of challenges. Users however have a certain motivation for using these tools outside of their workplace, but inside the workplace this is a different issue.
An implementation needs to deal with more than just new procedures, it needs to be transported across and be integrated with the beliefs and values of employees as they put all of their information, data and knowledge into the new tools. The main aspects here are:
- Structure
- Process
- Current Practises
- Team Strategy
- Communication
- Innovation
- Leadership
- Strategy
- Industry
- Technology
Each one of these need to be evaluated! How are they influenced by culture and how do they influence culture. Also, is this a hindrance or a boon to Enterprise 2.0 Ways of Working?
The best way to do this is a spider-web chart onto which each one of these factors is captured and then filled out by employees, management and senior management. This can then help to identify shortcomings and whole, both in reality as well as perception.
Each one of these factors needs evaluation and an acceptance of the conclusions to go forward in order to improve. Best practice and experience however tells us that this is not always easy or even achievable. But not looking into these factors and not accepting the conclusions of the analysis is a sure-fire way of not achieving the goals you set out to achieve. Which brings me to the main issue of needing - A solid Business Strategy! Here it is important to realize what the organization is trying to achieve; first as a business organization, and second with the use of these new tools and ways of working. It is surprising how many organizations are still struggling to reach a consensus on business strategy and how to move forwards as an organization. What are the Critical Success Factors and how can they be measured? Is it only about more turnover and margin or is there more to it than that? Once these have been defined and accepted, then it is time to bring in Enterprise 2.0. What are the areas defined as part of the organizational culture that need more support and need to be improved. Which tools can help us to achieve this? Is it collaboration or findability we are trying to improve, or is it an email replacement strategy? Maybe improve customer service, speed up a process and create a new Reality by having Wiki’s instead of classical Document Management Systems, giving people more places to leave their ideas to drive Innovation inside the organization and across departments? Each one of these goals needs to be looked at, evaluated, and checked against the stakeholders in the organization, this is not as easy as it seems. Finally some free advice for every organization before moving your project forward. Remember that these tools can generate a huge amount of additional unstructured content. Some of it is very much relevant, may be discoverable and may need to fall under whatever Records Management Policy is already in place. These tools may present new problems in each one of those areas. Let’s also not forget that content is created in many different places and these tools may need to integrate with a number of existing applications. Enterprise 2.0 is full of opportunities, but it also presents its own set of challenges that need to be faced before an implementation can be deemed a success. There are plenty of examples out there where this is the case, but rather than re-invent the wheel, make sure you sign up for some best practice training first. Why not try AIIM’s Enterprise 2.0 Certificate program on www.aiim.org/freetraining and use the code E25PA9? The author of this post is Hanns Kohler-Kruner, my colleague and one of the Enterprise 2.0 trainers of AIIM. Hanns can be reached by email at hkohlerkruner@aiim.eu or www.twitter.com/hannskk What say you? Are you ready for Enterprise 2.0? Have you or are you now incorporating Web 2.0 technology into your business environment and practices? We want to hear from you and learn what you and your organization are doing. Bob Larrivee – AIIM Follow me on twitter – BobLarrivee and remember to visit www.aiim.org/training and www.informationzen.org, AIIM’s free social network created just for you.

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